In this article, we are going to outline the absolute SEO basics. Use them to improve your visibility in organic search and rank higher in Google.
1. Provide your visitors the information they’re looking for
Provide high-quality content on your pages, especially your landing page which is the first page most people visit. Remember, it is useful information that you publish that will attract many visitors to your site. If you can’t write content, hire a copywriter to do it for you.
2. Make sure that other sites link to yours perfectly
Google’s links crawlers will help to find your site and can give your site greater visibility in search engine results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
3. Keep in mind that Google’s algorithms can distinguish natural links from unnatural links.
Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in Google’s Webmaster Guidelines, check them out.
Things to avoid:
Don’t stuff your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages. If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
Don’t feel obligated to use the paid purchase a search service
Be wary of marketing agencies claiming they can help you rank high on Google within a few days. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from Google’s index.
Don’t use images to display important names, content, or links.
Google’s crawler doesn’t recognise text contained in graphics. Use ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.
Don’t create multiple copies of a page under different URLs.
Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page.
