LinkedIn is no longer just a professional networking platform it used to be when it was launched back in 2003. Today LinkedIn is the most effective social media channel used by B2B marketers.
74% of surveyed users found it the most effective social channel for their brand, according to this research, Facebook is ranked as the second most effective social media channel at a rate of 51%, Twitter comes next as the most used social media channel by B2B marketers with a rate of 35%. Whereas Instagram as a social media channel has a rate of 29%.
The biggest advantage of using LinkedIn is that it is frequented by senior-level influencers, decision-makers, and thought leaders. So, if you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy.
Most business owners get frustrated when posting about their services or products on LinkedIn because they are not getting any results. Why is that?
1. Because they don’t have a LinkedIn Marketing strategy.
- Because they don’t have defined goals.
- Because they still post links only.
- Because they post the same thing, over and over again and their audience gets bored.
- Because they start offering their services too quickly.
- Because they haven’t optimised their company page as yet.
- Because they have hired an incompetent digital marketer.
- Because they don’t know what they are doing or how to do it!
- Because they have limited the usage of their targeted keywords to their website and blog.
- Because the kind of content they are publishing is not relevant and engaging.
- Because they don’t make an effort to analyse competitors’ company pages.
- Because they don’t promote their company page.
- Or, because they don’t use videos!
What should business owners do?
Set clear goals
The starting point is setting clear goals. Who
Do you want to target? What is their industry? How do you plan to help them?
You can develop a LinkedIn Marketing Strategy based on some of those questions.
Define your ideal audience
You need to get your message out to the right people. Most marketing campaigns for business targets a variation of the following three audiences:
- Existing clients,
- Potential customers or clients,
- Peers and companies operating in your niche.
